Overview
Support primes before award through the VP or after award through ITB fulfillment.
Capability positioning and Canadian Content Value are central to ITB relevance.
Canadian SMBs can be strategically attractive under ITB tools and incentives.
We help convert technical capability into a procurement-facing commercial story.
ITB is not a normal grant program. It is a procurement-driven market access framework.
Canadian companies usually need help with fit, positioning, vocabulary, and business development sequence. This section is designed for contract-seeking firms that want to understand how to become useful inside the ITB ecosystem.
Policy Basics
When the policy applies, what ISED does, and why the value proposition matters.
KIC, VP, and CCV
The three concepts most companies need to understand before they approach primes seriously.
Supplier Pathways
How Canadian firms enter before award, after award, and through prime-contractor relationship building.
We help companies become easier to buy, easier to credit, and easier to match.
The strongest ITB support is not generic business development. It is a mix of policy interpretation, capability positioning, transaction logic, and market-facing readiness.
Capability Positioning
We map your offer against KICs, value proposition pillars, and likely defence-market relevance.
CCV Awareness
We help clarify whether your Canadian cost structure supports stronger ITB attractiveness.
Prime-Facing Readiness
We help companies present themselves in a way primes can evaluate and use.
Opportunity Mapping
We help focus on realistic pathways instead of unfocused defence-market chasing.
Policy Overview →
Understand the Industrial and Technological Benefits framework, procurement thresholds, and the role of ISED.
VP, KIC, and CCV →
Learn how Key Industrial Capabilities (KICs), Value Proposition scoring, and Canadian Content Value drive prime contractor decisions.
Supplier Pathways →
Navigate the two direct transaction routes Canadian suppliers take: pre-award teaming agreements and post-award fulfillment.
Company Readiness →
Evaluate your technical certifications, CCV calculations, and prime-facing commercial materials before engaging buyers.
Want to know whether your company is usable inside an ITB transaction?
We can help assess your readiness, your KIC fit, your Canadian-content strength, and the most realistic pathway into the defence procurement ecosystem.
Frequently asked questions
What is the ITB policy?
The Industrial and Technological Benefits policy requires companies awarded eligible Canadian defence and coast guard procurements to undertake business activity in Canada equal to the value of the contract.
Who does ITB affect?
It applies directly to prime contractors, and indirectly to the Canadian companies they work with — suppliers, technology partners, research organizations and firms that receive investment or export support from a prime.
What is Canadian Content Value?
Canadian Content Value (CCV) is the measure used to credit the Canadian portion of work performed under an obligation. It determines how much of a given activity counts toward a prime’s commitment.
How does a Canadian company get onto a prime’s radar?
By documenting a specific, verifiable capability, aligning it to the Key Industrial Capabilities and value proposition pillars a prime is being scored on, and engaging before bids close rather than after award.